ATTENTION:

NEW FREE SERVICE FOR CHIROPRACTORS STARTS ABOUT FEBRUARY 15TH . CAN’T TELL YOU YET, BUT IT WILL HELP YOU MAKE MORE $$$. JUST LIKE EVERYTHING ELSE I DO FOR YOU. TO START RECEIVING THE NEW SERVICE, YOU MUST BE SIGNED UP.  

IF YOU ARE ALREADY A SUBSCRIBER TO THE FREE CD’s OF THE CONFERENCE CALLS THEN YOU DON’T NEED TO SIGN UP AGAIN, AS I WILL BE USING THIS DATABASE. 

 IF YOU HAVE NEVER SIGNED UP FOR THE CD’s THEN YOU WILL NEED TO   SIGN UP NOW  IN ORDER FOR YOU TO RECEIVE THE NEW SERVICE. (HINT-IT INVOLVES ATTORNEY MARKETING) 

.” –Albert Einstein

Simple Yet Powerful

We all get caught up in all the high tech methods of practice building, that sometimes we forget some of the very simple, yet most effective methods.

One of the most overlooked methods of building your practice and stimulating referrals is to actively give out brochures. Most offices don’t know how to get the most from their patient brochures. If you take the passive approach and wait for patients to help themselves, you probably don’t use many brochures and your referrals will suffer.

Instead, you should actually hand brochures to your patients. Before you do, write the patient’s name, spouse’s name or friend’s name on the brochure cover.

Another way to increase your bottom line is to encourage impulse buying. Have you ever wondered why every grocery store check-out aisle in the country is stocked with gum, candy and magazines? It’s because those are impulse-buy products. If you carry ancillary products, place them at the check-out area to take advantage of people’s impulse-buying instincts. Items might include patient samples, Bio Freeze or similar product, nutritional supplements, pillows and other items that add up to big extra profits by year’s end.

Charlie Wilson’s War And Your Business

 

 

If you haven’t seen Charlie Wilson’s War, you should. If you have you’ll probably agree that Wilson seemed an eminently likeable and accomplished individual. In the book that the movie is based on I noticed that Wilson also provides many lessons on how to do business. Here are a couple of these as they relate to networking:

Make friends! And then more friends! And then more friends! The fact that Wilson was a Protestant didn’t prevent him from joining the congressional Jewish caucus; the Texan also joined the Black caucus. The books author said: “The House, like any human institution, is moved by friendships, and no matter what people might think about Wilson’s antics, they tend to like him and enjoy his company.”

Make friends with people several levels down from decision-makers and with disenfranchised groups. On of the keys to sales success is ‘wiring’ the client organization three or four levels down-where the real work gets done. These are the people who can supply with a great deal of information. One way this could apply to your chiropractic business is for you to befriend someone at a manufacturing plant or other large employer in an effort to do industrial screenings.

Seek unlikely allies-or at least don’t rule them out. Simply because someone doesn’t meet with your complete approval doesn’t mean their buy-in and follow-through won’t help move your project forward. What came to my mind here was the MD, we all perceive this person as the enemy, the competition or even the devil. Well I’m here to tell you that you are missing a huge potential referral source. I have on many occasions spoken with the most anti- chiropractic MD’s in area, only to have them eventually refer patients. Find the right path and the most bitter of rivals will make common cause relative to some key link in the chain.

Ninety-eight percent of projects fail in terms of even near-total implementation; this is mainly the results of lousy political and networking skills. Learn the art of schmoozing

And Other Lies You’ve Been Told

Every week I pick up “that paper” you know the one, and I go crazy. There are pages after pages of advertisements for building your practice. The one thing they all have in common is that they all appear to be taught by David Copperfield. The reason I say this is because the promises that are made in most of these ads are nothing short of illusions. There is no free lunch and you CANNOT get new patients “without doing any work at all”. Every new patient who walks in your door is the result of something you did. If you are the member of an insurance plan, and the patient found you on the plans website it is because you took the time and completed an application to join the plan, you also in all probability reduced your fee. The patient who was referred to you is the result of your hard work in educating the patient who did the referring, perhaps you did a weekly health talk or asked the patient for the name of people who might benefit from your care, whatever the case, you’ve worked to get that new patient.

The fact that these same ads appear week after week tells you something, it tells you that the ads are working, not necessarily the system that is being sold. In other words there are so many chiropractors out there who are in dire need of new patients that they will buy anything. What these guys are selling chiropractors is the equivalent of the “Lose 30 pounds in 30 days” diet pill and we all know what a great seller these are; we also know that they never work. The fact that they never work doesn’t stop the companies from advertising them continuously in every media outlet available. Do you know why? Because people buy them.  Even after they have tried diet pill “A” and it didn’t work they will purchase diet pill “B” hoping that this is the “real” magic bullet, the one that will help me shed the pounds without dieting when the truth is that unless you consume less then you burn you will not lose weight.

I see this in my own consulting business. The vast majority of my clients have been to many other practice building/coaching programs. As a matter of fact I think I can say that every single program is represented by my members, now if the magic bullet worked, why are they with me? The answer is that there is no magic bullet, and it takes someone like me to tell them that, to tell them the truth. Other programs are volume programs, what I mean by that is that they have a coaching program that if being offered to hundreds, perhaps thousands of chiropractors at the same time, if only 10% of these doctors succeed the program can now list 100 doctors who have become successful, these same 10% will then tell other doctors and they in turn join the program of which maybe only another 10% will become “successful”. So you see, these programs only need a small percentage of successful members for the program to become a financial success.

The truth is that when it comes to acquiring new patients; there is NO WAY to obtain new patients without some form of work. Now the amount of work and the techniques used as your practice grows may change, but you will always have to work to get those new patients.

Don’t Be Left Out!!  Only   2 Spots Left For April Class

Many of you continue to struggle and now you are even more worried with the dramatic downturn in the economy. I know in my own practice hardly a week goes by that I don’t hear of layoffs, either my patients or their places of employment.

As you know, when someone loses their job the next they lose is their health benefits. So there is a trickle down effect that even affects you, the chiropractor. 

As things start to get tighter you’ll need to have a plan in place, a plan that can tell you who to attract to your office and how to attract them, a plan to show you how to structure fees, so that your care is affordable and yet fair to you.

I have been doing this for 3 years now and have weathered many an economic storm.  Dam! I was in practice when Jimmy Carter was president and survived and thrived, it does get worse then Jimmy.

If you would like to be part of the next class, at $100 a month, then click here and leave your name address and phone number.

Chiropractor Restores Mans Eyesight

No you are not reading an ad about chiropractic from the 1930’s and this is not one of those phony headlines to grab your attention, although I hope it did. It is great news story about the miracle of chiropractic. You should make copies of this story, as well as the Montell Williams news story and play them in your waiting room. A story such as the one below would have cost 10 million dollars or more to produce and disseminate.

One other thing that is disturbing about this story is that it shows what we all know, yet our leaders continue to steer us to the musculoskeletal specialist form of practice. If this happens how many other people will be deprived of the miracle of chiropractic?

Click here for this great story. www.kcrg.com/news/local/13718517.html?video=YHI&t=a